Bridge Signal

Web and Mobile Application

Project Overview

Headset is a successful cannabis data driven B2B that is launching a new mobile and desktop app to stay competitive in a emerging industry. Bridge Signal is a product that bridges the gap between sales teams and inventory managers.

Role

UX/UI Designer

Team

Jewel Loree- Director of Product Management

Abel Olmos- Product Manager

April Xu- Product Manager

Problem

In the rapidly growing cannabis industry, businesses face challenges in staying updated with the latest trends and developments. Additionally, finding new markets and customers poses difficulties for businesses operating in this sector.

The proposed app would offer a number of benefits for cannabis businesses.

The app would help businesses to:

Keep track of the latest trends and developments in the industry
Find new markets and customers
Connect with other businesses in the industry

Audience

User Persona- Need Identification

User Testing

Conducted preliminary A/B testing on filter boxes to determine most valuable filter options
Selected 2 interview subjects per each User Persona to gather insight on needs specific to Bridge Signal use cases.
Initial design were placed in a sandbox dev area in order to conduct user testing in more depth.
Feature requests were gathered anonymously and grouped by their appropriate user persona and were used to create a feature launch plan.
Initial trials resulted into 65% sign up once product launched.

Project Timeline

Finding the Solution

The proposed cannabis industry app would address these challenges by providing businesses with a comprehensive assessment of their market area. The app would include data on the latest trends and developments in the industry, as well as data on potential customers and competitors. The app would also allow businesses to connect with other businesses in the industry.

Filter Design Progression

Mobile Friendly

Web Design

Finalization

Product Launched August 2022

2 months after concept meeting and team assemblance. Initial launch included an activity feed and upsell pages. Feature launches were mapped on a timeline for the rest of 2022-2023.

Conclusion

The proposed cannabis industry app would be a valuable resource for cannabis businesses. The app would help businesses to stay ahead of the competition and to grow their businesses.

Here is an example of how the app could be used by a cannabis business:

A cannabis business could use the app to assess the market area in their city. The app would provide data on the number of cannabis businesses in the city, the types of cannabis products that are popular, and the prices of cannabis products. The business could use this data to make decisions about their own business, such as what products to sell and how to price them.

The app could also be used by a cannabis business to find new markets. The app would provide data on the number of cannabis consumers in different cities, the types of cannabis products that are popular in different cities, and the prices of cannabis products in different cities. The business could use this data to identify new markets where they could sell their products.

The app could also be used by a cannabis business to connect with other businesses in the industry. The app would allow businesses to create profiles, post jobs, and connect with other businesses in the industry. This would allow businesses to find new partners, suppliers, and customers.