South Coast Psychiatry is a prestigious and well known office in Southern California. The existing website had plenty of useful information but potential and existing clients struggled to navigate it. The challenge is to clean and define the brand image to comfort existing and welcome new clients.
Social Media Manager
Figma, InVision, Miro. Canva
Initial site has all the information that a new patient would need.
Client feels the current site is sophisticated.
Too many links.
Users struggle to find information
Users confused on process for new clients.
The client liked the original design but recognized the challenges many new clients faced. The office wanted to project a image of sophistication but also a warm and welcoming environment.
Client wanted to keep a calligraphic style so I selected a simpler and cleaner font that would also increase readability for older patients.
The navy from the original design was kept. A few variations of the navy were added along with a soothing olive green. The client's office is decorated with live orchids which inspired the coral color.
The office is located in a wealthy area of Orange County, California. South Coast Psychiatry
offers an elevated therapy experience conveniently located between luxurious shopping and the
scenic west coast beaches. It invokes a sense
of comfort and peace.
Previous navigation bar (shown on the left)
was difficult to read and users struggled to find relevant information.
Redesign would condense links into a primary navigation with secondary navigation links below. This created a cleaner user experience and resulted in new client contacts.
Initial InVision sketches focused on new navigation
and streamlining information.
Contains information that was previously listed separately on primary navigation bar. All services are listed with an overview of each program so that the user is not overwhelmed by information that doesn't meet their needs.
New Client Information
Many users of the site are potential new patients.
A section was added to answer any new patient information on office policies, insurance, and necessary documents.
Posts and interactions were posted inconsistently
Social Media accounts did not feel welcoming
Current patients were unaware of the social media accounts
Increase user interaction
Inspire potential new patients
Spread mental health awareness
Create brand consistency
Average post interactions
New clients are surveyed on how they found the company and if it was through social media
Client is very happy with new design and has noted an increase in new patient inquiries.
Around 100 of the clients Instagram "followers" were ghost accounts and removed. There is an average of 5 new followers per month from active accounts that are interacting with social media posts.
The office is going under renovations and is using the brand color palette and inspiration images to create a consistent user experience.
The KPIs will continue to be monitored and adjustments to posts made as necessary.
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