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South Coast Psychiatry

Project Overview

South Coast Psychiatry is a prestigious and well known office in Southern California. The existing website had plenty of useful information but potential and existing clients struggled to navigate it. The challenge is to clean and define the brand image to comfort existing and welcome new clients.

Role

UX/UI Designer

Social Media Manager

Graphic Design

Tools

Figma, InVision, Miro. Canva

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Original Design

Positives
  • Initial site has all the information that a new patient would need.
  • Simple design.
  • Client feels the current site is sophisticated.
Pain Points
  • Too many links. 
  • Users struggle to find information
  • Users confused on process for new clients.
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Empathize

Updated Navigation

Previous navigation bar (shown above)

was difficult to read and users struggled to find relevant information.

Redesign would condense links into a primary navigation with secondary navigation links below. This created a cleaner user experience and resulted in new client contacts.

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Ideate

Our Services

Contains information that was previously listed separately on primary navigation bar. All services are listed with an overview of each program so that the user is not overwhelmed by information that doesn't meet their needs.

New Client Information

Many users of the site are potential new patients.

A section was added to answer any new patient information on office policies, insurance, and necessary documents.

Preliminary Sketches

Initial InVision sketches focused on new navigation and streamlining information.

new office policies webpage
new service webpage
new client forms

Branding

The client liked the original design but recognized the challenges many new clients faced. The office wanted to project a image of sophistication but also a warm and welcoming environment.
Logo
​Client wanted to keep a calligraphic style so I selected a simpler and cleaner font that would also increase readability for older patients.

Color Palette​

The navy from the original design was kept. A few variations of the navy were added along with a soothing olive green. The client's office is decorated with live orchids which inspired the coral color.

Image Samples​

The office is located in a wealthy area of Orange County, California.

South Coast Psychiatry offers an elevated therapy experience conveniently located between luxurious shopping and the scenic west coast beaches. It invokes a sense

of comfort and peace.

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Social Media

Assessment

  • Posts and interactions were posted inconsistently

  • Social Media accounts did not feel welcoming

  • Current patients were unaware of the social media accounts

Goals

  • Increase user interaction

  • Inspire potential new patients

  • Spread mental health awareness

  • Create brand consistency

KPIs

  • Average post interactions

  • Followers

  • New clients are surveyed on how they found the company and if it was through social media

Before

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After

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Next Steps

The office is going under renovations and is using the brand color palette and inspiration images to create a consistent user experience.

The KPIs will continue to be monitored and adjustments to posts made as necessary.

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