Fences for Fido
Fences for Fido is a non-profit which provides fences, dog houses, spay/neuter and emergency vet services to low income dog owners.
with 3 other team members
Figma, InVision, Miro
The Fences for Fido website is outdated, disorganized, and displays no clear mission. This leaves potential donors and volunteers to feel disconnected and confused.
By clearly displaying the mission statement, reorganizing content, and creating a fresh environment, we believe we can bring in new donors and volunteers who will be excited to support the cause.
We interviewed five individuals about their experiences with nonprofit organizations.
Interviewees want to feel connected to the cause they are supporting
People wanted to help others either financially or by donating their time
How to get involved is not always clear
Motivators included new social interactions, learning a new skill, and helping their community
"I know I should volunteer my time more,
but I would rather donate money to help out..
It would be nice to know that my money is making a difference though."
Goals and Needs:
Wants to get more involved and give back to the community
Looking to fill some free time in her schedule with meaningful work
Wants to help pet owners & provide safer homes for dogs
Pain Points & Potential Solutions:
Busy with work and pets at home but wants to donate free time
Unsure about the qualifications for volunteers or required skills
When starting with our sketches, we focused on these Donate, Volunteer, and Our Story sections. Since these are the main focus for our users, we wanted to make them accessible, not only in the navigation, but calling attention to them throughout the home page as well.
The biggest change involved the top navigation bar links.
Minimized clickable links
Reorganized the content in each drop down
Made the most important items accessible from the homepage
Our goal was to brighten the site to energize both volunteers and donors.
We chose colors that would feel inviting and inspiring.
Rounded edges and fun shapes to soften up the experience.
We conducted five user tests using our lo-fidelity prototype.
Does the website draw attention to donations and volunteering?
Is the mission of the website clear to the user?
Is it organized in a way that is easy to navigate?
Make a Donation
Sign up for a Volunteer Event
Shop for Merchandise
User Testing Feedback:
The logo as the home button was not obvious
Merchandise was featured on the home screen but hard to find in main navigation
"Sign up for an activity" was a button on the Upcoming Events page but also had its own screen which made it redundant and confusing
Wanted to be able to commit to making a donation from the main donations page
Iterations in Mid-Fi:
Added "Home" tab next to logo
Emphasized call to action on donation page
Added "Store" to main navigation
Simplified event sign up
Consolidated event information
As we moved into high definition prototypes we tried a few different options for color and design of the homepage. We were trying to find the perfect balance between playful and accessible.
Conduct new user testing on High Fidelity design
Reiterate based on testing results
Launch new site design
Our team members were inspired by the dedication of this non profit to the betterment of life for their communities’ pets. This project presented the challenge of not only creating a visually appealing design, but also one that inspires people to contribute through Fences for Fido.
KPI Tracking and Goals:
Higher average in amount of donations per month
Increase in volunteer sign ups
Increase in repeated donations/volunteers
Increase in store sales