CHARLI
Children's Entertainment Mobile App
Project Overview
The proposed mobile app aims to be a game-changer in the realm of education and young users' experiences. It will provide a comprehensive and engaging platform that not only broadens their horizons but also ensures their safety and security. Through this app, young users will have the opportunity to explore, learn, and grow in a vibrant digital ecosystem that nurtures their intellectual development and opens doors to new possibilities.
Role
UX/UI Designer
Audience
User Persona- Need Identification
Interviews & Survey
During our interview process, we discovered that users rely heavily on others personal experiences, thus needing to use multiple sources of information which are frequently inaccurate.
Therefore, we believe users need an accessible source of information and that we might be able to help if we provide a collaborative space for the dietary restricted community.
We might do this by creating an inclusive and efficient platform to professional knowledge and personal experiences. Doing this will allow our users to feel more at ease with their dining options and spend less time conducting personal research.
Problem
While the rise in children's usage of social media platforms has undoubtedly brought numerous benefits, it has also exposed them to significant risks. It is our collective responsibility to ensure the safety and well-being of our children in the online environment by implementing effective measures that mitigate the dangers they may face and promote a positive and secure online experience.
Key Findings
-
Strong interest in educational apps.
-
Independent access to mobile devices
-
Interested in technology that supports hobbies (e.g., Art, Sports, and music).
-
80% of of participants desire to expand children's access to educational programs.
-
58% of participants responded that their child owns their own iPad/tablet.
-
57% of participants noted that their children primarily access Youtube and TikTok for entertainment.
Finding the Solution
Design
Demographic Research
-
Education is the 3rd most popular app store category.
-
Estimated industry growth by $46.88 billion - 2020-2024.
-
Focus on wearable tech.
-
May 2020 TikTok launched new #LearnOnTikTok platform.
Key Features
-
I want - freedom to learn anytime.
-
I need - accessible, quality learning options.
-
What If - homework didn’t exist.
User Flow
Wyatt wants to scroll through his favorites YouTube videos but his mom will not let him because she is worried about his safety. Wyatt's mom hears about a new app that is styled like popular social media apps but is curated content to ensure safety. Wyatt hears from his friends that the app is really cool and wants to download it. Wyatt downloads Charli on his personal iPad and can now watch his favorite channels and learn about new topics while his mom is no longer fearful of Wyatt being exposed to inappropriate content.
Moodboard
Meet Charli!
Charli is meant to be a relatable friend of the user. In early drafts, Charli was drawn as an animal.
After conducting more user research, animal characters are thought of to be only for young users (2-8). Since our target users were thought to be 4-12, a human character was deemed more appropriate for such an age range.
The name Charli was chosen after researching a list of gender-neutral names.
And Friends!
Early Development
Progression
User Testing
Objectives
-
Are there any pain points or screens where users are confused or get stuck?
-
Is the onboarding process simple and easy for our targeted user?
Tasks
-
Sign up & create a profile.
-
Search for "Power Rangers"
-
Turn on Accessibility features
Feedback
-
Too complex for children.
-
Modifications to change parent sign up to parent notification.
-
Dropped requirement to enter an email & password.
-
Made sign up easy for children - screen name and pin.
.png){kind=avatar}
Conclusion
Accessibility
Expand to multiple languages/cultural content
to support global & APAC use
Product Development
Create wearable tech integration such as
VR headset and smart watch
Content
Expand premium paid features such as
exclusive “live” video features with influencers/icons
KPI Tracking
-
User Growth Rate/Downloads
-
Session Length/Depth
-
Daily Active Users
-
Channel Popularity
-
Retention Rate
Benefits
The proposed app would offer a number of benefits for children, parents, and educators. For children, the app would provide a safe and fun way to learn through digital media. The app would also help children to develop important social skills, such as communication and collaboration. For parents, the app would provide a peace of mind knowing that their children are safe and learning in a controlled environment. For educators, the app would provide a valuable resource for teaching children about a variety of topics.
The proposed children's social media app would be a valuable resource for children, parents, and educators. The app would provide a safe and fun way for children to learn through digital media. In addition, the app would help children to develop important social skills and help parents to feel more confident about their children's online safety.
.png)
